Colgate released "smart" toothbrush such as Smart Electronic Toothbrush E1, which has built-in artificial intelligence. In turn, the device synchronizes with a modern application such as iOS Colgate Connect, as well as an Apple Watch, providing a map of the mouth, advising the user on proper dental care. In turn, Apple was the exclusive reseller of this device.

A new toothbrush monitors the time that the user spends for cleaning teeth, allowing you to optimize the process. Colgate has also been developed motivating special games for children. The longer the children brush their teeth, the more they can collect coins.

This device is estimated at $ 99. Representatives of the company noted that a toothbrush on one charge works up to 10 days.