Gifs enjoys a frenzied popularity among millions of users of social networks. This was used by BEAM Authentic engineers and created a "smart" icon called BEAM. However, the word "icon" is not entirely correct, since it is an electronic device with AMOLED-screen, to which the stream of GIF-files is transmitted.

The screen of BEAM has a resolution of 400 x 400 pixels, the thickness of the gadget is 10 mm, the diameter is 50 mm, techcult.ru reports. The icon is fully autonomous and can run on battery for 24 hours. However, this ends the autonomy. In order for the BEAM to work, it must be connected to the smartphone via Bluetooth, from where the images will be downloaded. In the memory of the device is placed up to hundreds of static and animated pictures. To the clothes the badge is attached with the help of magnetic holders.

Another function is the transmission of an alarm message containing the coordinates of the smartphone to several pre-selected subscribers. To do this, press the device button for 10 seconds. The price of the "smart" BEAM badge is 99 dollars, and 3 dollars from each sold badge are listed in one of three user-chosen charities.